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20% of all Australians speak a language other than English at home

Representing a diverse Australia is in our DNA.
Is it in yours?

Celebrating Diversity

It is part of SBS’s purpose to inspire all Australians to explore, appreciate and celebrate our diverse world, and by doing so contribute to an inclusive and cohesive society.

The Challenge

The Diversity Works Challenge is an initiative from SBS Media designed to encourage the Australian advertising industry to think with diversity and to reflect the real Australia in their marketing campaigns.

The Prize

The Diversity Works Challenge will offer $1 million advertising space to the brand or agency with the best campaign that prominently features Australia’s diversity, and will launch in a prime time program on SBS in the second half of 2017.


The judges will be looking for a campaign idea that integrates Australia’s diversity into the fabric of the campaign and achieves the brands overall marketing objectives.

In addition to developing a script for a 30 second TVC, a 500 word rationale addressing the below criteria must also be submitted:


Diversity of Australia is accurately reflected and integrated into the fabric of the campaign.


The creative strategy is clearly defined and meets the overarching client’s objectives.


The creative approach is coherent, consistent and cuts through.


Entries closed at 5pm on Friday, 31st March 2017.


Any Questions?

You can email us at or check out our FAQs for further information.